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Project Type:
External Signage Competition
Location:
25 Eccleston Place, London
Group:
Derek Lee | Lina Lee | Minju Lee | Nahye Han
The vitality of a newly established hub often lies within its yards. In order to render Eccleston Yards an iconic landmark, such energy has to reach beyond the yards to its exteriors. By looking into the the yard’s visual languages and forms, the signages are designed to inform the public of the organization and spatial characteristics of the yards.
Our focus is to design progressive signages that determine the path from Victoria station to the landscaped courtyard. By using pipes and the colour green, the signages connect the experience within through this unique journey - one that encapsulates the yards’ own open and thriving characteristics as a new hub of enterprise and innovation in the West End.
The overall signages capture existing elements from the yards - its pipes and plants - and are reinterpreted into different visual effects through the journey. The first two signages stem from the letter “Y” in “Yard” to emphasise the symbolic meaning of the place. These signages simultaneously act as visual cues for way finding while manifesting the place’s identity.
The pipes on third signage, displayed at the main entrance, are continual of the horizontal pipes coming from the second signage, indicating a fluidity of passage. An entrance sign with the words “The Yards” is outlined by the continuously running pipes of the wall on one side, as simple information of the merchants in the yard is being displayed with foliage hanging on the pipes on the other. With additional lighting system, this entrance itself is eye catching and drives attention from the street.
Finally, constructed with the same core element in this design, the language of green pipes, the last signage aims to bring Eccleston Yards’ fun and inspiring messages to the visitors as a community. Extending from top of the walls, these pipes unceasingly form the letters of the messages.